Menu intelligence for foodservice wholesalers

Turn restaurant menus into sales opportunities.

We read the menus your prospects publish online and match every dish to your catalog, so your team knows exactly what to sell on every order, in person or online.

See how it works

Built on public menus · Refreshed on a regular cycle · Your taxonomy, your SKUs

Menu item detected
Beef Stew with Dumplings
Deconstructed into 11 components
Beef chuckOnionSweet paprikaTomato pasteLardGarlicCarawayFlourEggsSaltBlack pepper
Matched to your catalog
Beef chuck roll, boneless 2kgSKU 40218
Hungarian sweet paprika, 500gSKU 10455
Double tomato paste, 800gSKU 10892
Free-range eggs, tray 30SKU 20104
Built with
Baromfiudvar 2002Mirbest Group

Baromfiudvar 2002 Kft., a regional foodservice wholesaler and member of the Mirbest Group · 1,000+ menus analyzed.

You can't sell what you can't see.

Your reps are good and your catalog is strong. The problem is what happens before the visit: nobody knows what each account actually serves.

01

You guess what they serve

Menus change constantly. Without seeing what each restaurant actually puts on the plate, your reps pitch from a generic catalog.

02

Wallet share leaks to competitors

An account can buy a few lines from you and the rest from someone else. If you can't see the categories on their menu, you can't see what you're missing.

03

Reps walk in cold

“We're a food wholesaler” isn't a reason to meet. Without a specific, menu-based hook, every visit competes on price alone.

How it works

We turn published menus into account-level intelligence.

You tell us the territory. We collect what restaurants publish, structure it, and match it to your catalog.

01

We collect the menus

We gather published menus across your target territory: restaurant websites, delivery platforms, social media, and Google listings.

02

We structure every dish

Each dish is broken into its ingredients and categories using our canonical taxonomy. “Beef stew with dumplings” becomes a structured list of components.

03

We map it to your catalog

Every component is matched to your products and SKUs, so the output speaks in your catalog, restaurant by restaurant.

The resultYour team sees what each account serves and where it fits your catalog, before they ever walk in.
What you get

Three levels. You decide how deep.

The more data you share, the more specific the output.

Less you shareMore specific intelligence
Tier 01
The Map
You share

Just the region you want covered.

You get back
  • Menu and market intelligence on restaurants in your territory
  • Every dish in a standard, canonical taxonomy
  • Continuous territory trends

Best when you want a read on what your territory serves.

Tier 02
The Match
You share

Your partner list.

You get back
  • Everything in The Map
  • Your partners split into customers, leads, and uncovered restaurants
  • Per-partner menu and category breakdown

Best when you want to map your coverage and spot accounts you're not working with yet.

Tier 03
The BlueprintFlagship
You share

Partner list + delivery records (product + date, no prices).

You get back
  • Everything in The Match
  • Per-account category gap analysis: where they likely buy elsewhere
  • The Blueprint Brief: per-partner real gaps vs. likely-covered

Best when you want to grow accounts and win back competitor share.

Every plan includes the full delivery: PDF reports, CSV exports, and a REST API, all run by us. Pricing scales with the coverage area. We quote it after you've seen a free sample of your own market.

Why it matters

What it changes for your team.

Grow existing accounts

See the categories an account's menu implies but you don't yet supply.

Win new customers

Find restaurants in your territory you don't work with yet, with the menu intel to walk in with a relevant offer.

Displace competitors

Spot where partners use categories you carry but buy elsewhere, and give your reps a specific reason to start the conversation.

Early results
Baromfiudvar 2002 Kft.
A regional foodservice wholesaler, a member of the Mirbest Group, and an early MenuMap partner.

Their reps drove territories with a catalog and pitched on instinct. Nobody had time to read menus across thousands of accounts.

We ran 1,000+ menus for them, 700 in a single day.

What's impossible by hand becomes a standing process.

0+
menus analyzed
0+
unique dishes analyzed
faster than manual
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SKUs matched against
FAQ

Questions we get a lot.

The fastest way to judge MenuMap is to run it on your city. Until then:

For the city you choose: the restaurants we find, and the ingredients and categories on their menus. It's The Map, run on your territory, and it's yours to keep.

If you're a foodservice wholesaler or distributor selling to restaurants, yes. Whether you want to win new accounts, grow existing ones, or see where you're losing share, MenuMap works from the public menus in your territory.

Click “Get your free sample,” tell us your country and your biggest city, and we'll run the analysis and email it within 2–3 business days.

It depends on how deep you go. The Map needs only the region you want covered. The Match also needs your partner list. The Blueprint adds simple delivery records: which partner bought which product, and when. No prices, no revenue.

We capture what restaurants publish today and refresh on a regular cycle. Menus reflect what each restaurant currently advertises; your team interprets the rest.

See it run on your own city, free.

Tell us a city and we'll run a sample analysis on it: the restaurants we find and the ingredients on their menus.

We'll email your sample within 2–3 business days.